The cosmetics-toiletries industry, which is making money for many investors, has traditionally been a hot market. This cosmetics merchandising subsidiary accounted for about 17 and 23 percent of the company’s sales and earnings respectively in 1960. On the other hand, cosmetics leaders like Chesebrough-Pond’s and Shulton have increasing stakes in proprietary drugs.
The potential for the computer industry is huge. In just 10 years between 1951 and 1960, sales of large-scale computers have grown to about $1.5 billion. Makers of giant computers like Sperry Rand have been under particularly heavy pressure because of heavy research and development expenditures.
Emil Weiss, of Bache & Co., has developed an excellent pattern for projecting chemical earnings and stock prices on the basis of historical data.
Some things never change…bowling, and all sorts of leisure sports, make good investment bets. The bowling industry has grown and developed with the suburbs, where relatively cheap space is available for establishments.
The market is always in the habit of overbuying stocks of favored groups or overselling shares of “deflated” industries and this is something you don’t want to get caught up in.
There is no sense in reading a word about growth stocks until you have learned the fundamentals of general stock market investing.
The types of mutual funds most investors deal with are, of course, the load type.
There is another type which is no-load in nature. It is marked by absence of the load charge, or sales commission charged by most open-end investment companies.
Historically, savings and loans firms have provided the lion’s share of home mortgages. As a group, savings and loan firms are the largest lenders of funds for home mortgages, providing 41 percent of all institutional home financing in 1959.
When we say solid investment values, we have two things in mind: (1) a high degree of market stability and (2) long-range growth potential.
Trends in housing make for interesting investments. The shell home technique is opening up a broad and relatively untapped housing market. As between a shell home and a prefab, the former appears preferable. Leading the shell home field is Jim Walter Corporation, which accounts for more than half of all shell homes built in the U.S.
